What once was the Millionaires Fair has turned in to ‘Masters of LXRY’. Different name, same setting. Luxurious goods for anyone who can afford. Most people assume the fair is haughty, filled with a crowd that is neither pleasant nor fun and focussed on showing of their richness. It is not. Well, of course a part of it is but it is called Masters of Luxury for a reason, you cannot pretend to be luxurious while having displays with H&M or Zara. The fun is in the type of stands they show.
Smaller upcoming businesses with unique selling point and larger established luxury brands. I, myself, was sceptic and when I first walked in I made sure that the cars did not impress me (they did, I love sports cars and they had beautiful old-timers) and that I wasn’t seduced by the shine of the jewellery ( I was, I am a girl and therefor I will always be attracted to anything that shines and glitters. We are magpies. It is in our core. Like chocolate)
The setting of the whole event was okay, nice, clean and loads of room to walk, stand and stare. Easy to get around. The food courts were a little cramped and even for the wines that were presented, slightly overprized. But, let’s be fair, most people that attend this event can afford it anyway.
I love the fact that there were small (upcoming) brands that showed their particular skills. I fell in love with the handmade shoes by Duyf by Bart. Beautiful craftsmanship. The colours, the fitting, the type of designs, I love it all. Let it be said, finally some great handmade shoes for men. I look at shoes when I look at men and I know it is superficial but I kind of do judge them by it… Then again, I put my new shoes next to my bed when I go to sleep so that when I wake up, it is the first thing I see. It makes me happy. So maybe it is just me. But those are the ones that deserve standing next to you bed.
I was not that keen on the types of art on display. Most stands showed dated collections that lacked imagination. Large oil on canvas, mostly naked females with a piece of cloth wrapped around them. Faces of women that were emotional for some reason and again, quite large. You might question my judgement as I am a “fashion girl” but I studied Museology and my dad is a painter (and no, he does not paint window frames) so maybe this is my snobby side, but I was not impressed. I did, however, like the man who was painting the scenery live; Feest in Verve. Did not care that much for his type of material and how he kind of decorated a canvas but watching someone paint is always a pleasure. I can imagine most people without those skills itself love it. And that is what it is all about.
And besides that, what do I know of decorating huge mansion with paintings? Maybe an oil on canvas of George Clooney is the best painting for your house? I just rather have one of the photographs that FOAM (Photography museum Amsterdam) displayed.
And then there were fashion shows. The highlight of my day! I sat next to a friend of the designer (Addy van den Krommenacker) and together we “judged” all the designs. Our points of criticism were; “Could either one of us wear this and so, to what kind of an event?” And; “Would that colour look good on us”. Mostly, it did and we could were any of the dressed just to have tea with our girlfriends. Most fashion shows don’t take that long so I was surprised when he showed us quite a range of collections. Afterwards, I rushed over to his stand to feel the fabrics as they were all so light and ‘flowy’. Just had to touch it…
I tried to be objectively when I looked at the design of Jaguar Fashion but I decided, not for me. Out-dated (or as they say ‘traditional) and lots of fur and pale colours that only look good on women who are so tanned, they’re orange. It is better suited for wealthy older ladies, and yes, I mean 70 and up. Not bad, just not very tasteful.
When I was all set to go home I took one look at the cakes of Sak Design Taarten and wished I was rich. So I could afford a personal trainer and would be able to eat those beautiful decorated cakes every day. And then I would buy and Aston Martin that I would put next to my bed, next to my new designer shoes. Every day, a happy day.
”Most people assume the fair is haughty, filled with a crowd that is neither pleasant nor fun and focussed on showing of their richness. It is not.”